Shinsegae Duty Free Holds Briefing Session for Travel Guides After 3 Years

Shinsegae Duty Free held an explanatory session for travel guides on the 25th. (Photo by Shinsegae Duty Free)

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Duty Free announced on the 26th that it held a briefing session for travel guides for the first time in three years.

Shinsegae Duty Free held a briefing session for travel guides at 2 p.m. the previous day at the L'Escape Hotel in Jung-gu, Seoul. About 50 guides from Southeast Asia, including Thailand and Vietnam, attended.

This briefing session was conducted for about 50 travel guides who cater to tourists from Southeast Asia, including Vietnam, Thailand, Indonesia, Malaysia, Taiwan, and the Philippines. Travel guides manage schedules, meals, shopping, introduce tourist attractions, lead groups, and provide interpretation to ensure that group travelers from overseas have a safe and enjoyable trip from entry to departure. Shinsegae Duty Free introduced its differentiated features such as tenant brands, artworks, and special benefits. Additionally, popular K-brands such as ‘Mediheal’, ‘V&A’, ‘Life Work’, and ‘Stretch Angels’ also participated in large numbers to promote their brands.

The briefing session for travel guides was held for the first time in three years since 2019 and was conducted only for Southeast Asia. Starting with Vietnamese group tourists on April 19, the total number of Southeast Asian group tourists who visited Shinsegae Duty Free this year reached 3,446 as of the 24th. The number rapidly increased from 40 in April to over 3,000 in October.

Park Sangwook, head of the Overseas Sales Team, said, "It is still too early to say recovery, but starting from the 1st of next month, 91 countries including Japan, Taiwan, and Macao, where travel was suspended due to COVID-19, have decided to resume visa-free entry, so we expect the number of groups to increase rapidly."

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