Fila Launches 'Milano Down Collection' with Fashion Icon Hailey Bieber

[Asia Economy Reporter Song Seung-yoon] FILA announced on the 25th that it has launched the 2022 Winter Season 'Milano Down Collection' in collaboration with global model and entrepreneur Hailey Bieber.

Hailey Bieber, wife of pop star Justin Bieber and a renowned fashion icon, perfectly expressed the chic and sporty mood of the Milano Down in a unique style through FILA's global campaign photoshoot. The photoshoot has been simultaneously released worldwide since the 19th, garnering great attention from fans.

The Milano Down Collection, newly introduced by FILA this season, combines the brand's unique Italian heritage with a sporty sensibility. It features a trendy short-length, voluminous silhouette. The sleeves are accented with FILA logo patches. The outer fabric uses premium glossy nylon material, commonly used by high-end padding brands, giving it a glossy appeal. The filling uses duck down certified by the Responsible Down Standard (RDS), ensuring warmth and lightness. The collection is unisex and comes in three colors: classic black, melange gray, and light green, adding personality. Additionally, the collection includes the 'Milano Balaclava' made from the same material as the down and the activity-focused 'Milano Down Vest,' allowing various styles to enjoy FILA down padding. The FILA Milano Down Collection with Hailey Bieber is available sequentially at the official FILA online store and FILA stores nationwide.

A FILA Korea representative said, "We welcomed Hailey Bieber, a fashion icon representing the era, as the main figure of the global campaign to present the Milano Down Collection to domestic brand fans ahead of the upcoming winter," adding, "We hope this will be a new proposal for those seeking a more stylish down fashion, breaking away from the typical down style this winter."

This content was produced with the assistance of AI translation services.