Daesang Group Holds 'Sarangnanum Bazaar' for Social Contribution with Local Residents

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17 Years of Daesang Group's Leading Community Engagement and Public Interest Activities

[Asia Economy Reporter Eunmo Koo] Daesang Group announced on the 24th that it will hold the '2022 Sarangnanum Bazaar' at the Daesang headquarters plaza in Inui-dong, Jongno-gu on the 27th. Since 2006, Daesang Group has been hosting the 'Sarangnanum Bazaar' to alleviate the financial burden of local residents and to carry out public interest activities linked with the local community.

This event is the first bazaar to be held at Daesang's new Jongno headquarters, which relocated last November. The event will run from 10 a.m. to 4 p.m. Daesang plans to continue various social contribution activities with the residents of Jongno starting with this event.

At the bazaar, consumers can purchase about 200 representative brand products of Daesang Group, including Cheongjeongwon, Jongga, Daesang Wellife MyMeal, Ilgonggong Labs, and Daesang F&B Bokumjari, at discounts of up to 75% compared to regular prices.

Agricultural products such as rice, sweet potatoes, and peanuts grown in Biam-ri Village, Yangju-si, Gyeonggi-do, which has a one-company-one-village partnership with Daesang Group, will also be sold. At the food market set up in one corner of the venue, visitors can enjoy special dishes prepared by Giovanni Mauro Seu, the global main chef of Cheongjeongwon from Italy, as well as various foods such as tteokbokki, fish cakes, and kimchi pancakes made directly by the Cheongjeongwon Housewives Volunteer Group.

On the day of the event, about 150 volunteers consisting of members of the Cheongjeongwon Housewives Volunteer Group, Daesang Group employees, and residents of Biam-ri Village will participate. The proceeds from the bazaar sales and leftover items will be donated to the Korea Forest Welfare Institute, the Korea National Council on Social Welfare, and nationwide food banks.

A Daesang Group official said, "The Sarangnanum Bazaar, now in its 17th year, is a representative regional public interest activity of Daesang Group," adding, "We will continue to prepare various social contribution activities that can be carried out with the residents of Jongno, where our new headquarters is located."

This content was produced with the assistance of AI translation services.