Record High Prize for 'Carbon Neutrality Implementation'... Innocean's 'S.O.S Program' Award Ceremony

Talent Donation Activity Proposing Solutions to Social Issues 'S.O.S Program'
Carbon Neutrality Campaign Contest with Ministry of Environment for 'Prospective Marketers' University Students
Team Proposing 'Standby Power Prevention Wallpaper' Awarded 10 Million KRW Prize and Minister of Environment Award

Lee Yong-woo, CEO of Innocean (third from the left), and the team awarded the S.O.S program are taking a commemorative photo after the awards ceremony (Photo by Innocean).

[Asia Economy Reporter Yuri Kim] Innocean announced on the 24th that an idea to prevent standby power consumption was selected as the grand prize winner in its representative social contribution activity, the 'S.O.S (Social Problem Solver) program.'

At the awards ceremony held at Innocean headquarters in Gangnam-gu, Seoul, CEO Lee Yong-woo and a total of 49 winners from 17 teams attended. The S.O.S program is Innocean's flagship social contribution activity that provides advertising experience opportunities and scholarships to university students aspiring to become marketers, while supporting public institutions participating together in solving social problems through talent donation.

Under the theme of 'Carbon Neutral Implementation,' this S.O.S program, held in collaboration with the Ministry of Environment, publicly solicited ideas on ▲carbon-neutral transition plans for social and economic structures and ▲campaigns to spread a culture of practicing carbon neutrality in daily life.

The grand prize was awarded to the student team of Nam Yeon-woo (Hongik University), Kim Deborah (Sungkyunkwan University), Lee Ji-yeon (Sejong University), and Jo Hye-bin (Seoul Women’s University), who received a prize of 10 million KRW and the Minister of Environment Award. The team planned a standby power prevention wallpaper for mobile phones and laptops under the concept 'Standby Power, Standby Ban!' effectively conveying the message that standby power emits carbon dioxide leading to environmental pollution. If the charger remains connected even after charging is complete, the background of coral reefs, which are carbon dioxide absorbers, changes from healthy coral to bleached coral. The winning work is scheduled to be produced as a campaign after October. The grand prize-winning students will also participate in an experiential internship at Innocean starting in December.

The gold prize was awarded to individual student Park Jun-eon (Chung-Ang University) and a team of four students including Park Seung-hyuk (Incheon National University). Park Jun-eon proposed the 'Bboduk Bboduk Sticker,' made with water-soluble paper detergent, to promote washing for recycling delivery containers. Park Seung-hyuk’s team received praise for strategically planning the 'Net Zero, Not Fourth but First' campaign, which installs a climate crisis-themed escape room experience zone in the most crowded places to encourage practicing carbon neutrality in daily life. Each gold prize team received 5 million KRW. Four silver prize teams, including Cho Chang-hyun et al. (Kangwon National University), Nam Ye-ji et al. (Hongik University), Park Seo-woo et al. (Seoul Institute of the Arts), and Cho Chae-hwan et al. (Hankuk University of Foreign Studies), each received 2 million KRW, and ten bronze prize teams each received 500,000 KRW.

Lee Yong-woo, CEO of Innocean, said, "Many creative university students showed great interest and participated in the 12th S.O.S program, which was held under the theme of a carbon neutrality practice campaign against environmental pollution issues." He added, "We will continue to operate this talent donation CSR activity that nurtures excellent prospective marketers by contemplating innovative solutions to social problems and through this process."

This content was produced with the assistance of AI translation services.