LG Uplus Practicing 'U+3.0', Recruiting Star PDs

'Come Over' Shin Jeong-su and 'Running Man' PD Lim Hyeong-taek Join

PD Shin Jeong-su (left) and PD Lim Hyeong-taek, who were recruited as content specialists at LG Uplus. Photo by LG Uplus

[Asia Economy Reporter Cha Min-young] LG Uplus announced on the 23rd that it has recruited specialized talent to strengthen its content capabilities. This is part of the 'U+3.0' strategy to accelerate the transition into a platform company by enhancing media competitiveness.

The newly recruited content experts are PD Shin Jeong-su and PD Lim Hyeong-taek. They will be responsible for various content planning and production tasks within the 'Content Production Center,' a specialized organization under the CCO (Chief Content Officer) established to strengthen content and platform competitiveness.

PD Shin Jeong-su joined MBC in 1995 and directed popular programs such as Jeonpa Gyeonmunrok, Nolleowa, and I Am a Singer. After moving to Mnet in 2017, he was in charge of producing music-specialized content. PD Shin will serve as the head of the Content Production Center under the CCO organization, overseeing overall content planning and production.

PD Lim Hyeong-taek is an entertainment content expert who directed SBS’s variety show Running Man, Disney+’s Running Man: Ttwineun Nom Wie Noneun Nom, and Master Key. PD Lim will be the head of the Variety Production Team within the Content Production Center, responsible for producing various entertainment content.

Earlier, LG Uplus recruited Executive Director Lee Sang-jin, who has experience at CJ ENM and HYBE, as the head of content business under the CCO during last year’s year-end personnel reshuffle. Earlier this year, media content expert Executive Director Lee Deok-jae, formerly of CJ ENM, was also recruited as CCO.

LG Uplus will continue to actively recruit specialized content talent. To this end, the CCO organization is focusing on creating an innovative content production environment that differentiates itself from existing media production methods, formats, and experiences. The produced content will be showcased through the ‘play platforms’ such as U+ Mobile TV and the IPTV service U+tv.

Lee Deok-jae, LG Uplus CCO, said, “We will nurture LG Uplus’s future core competitiveness, the play platform, by recruiting content production leaders who have outstanding success experience externally and pursue new challenges into the content business organization CCO. We will provide new and diverse experiences to customers enjoying content on the play platform.”

This content was produced with the assistance of AI translation services.