Apples and Hanwoo Beef Half Price at Marts... Various Discount Events in the Mart Industry

Models promoting the Halloween Salmon event at Lotte Mart Seoul Station branch. (Photo by Lotte Mart)

[Asia Economy Reporter Jeon Jinyoung] The mart industry is offering various discount events on salmon, apples, Korean beef, and more, considering the rising prices of grocery items.

According to Lotte Mart on the 23rd, they are holding a Salmon Halloween Festival, perfect for home party menus in celebration of Halloween Day. Until the 26th, eight different salmon products will be sold at up to 30% off for L.Point members. To lead price stabilization efforts, Lotte Mart has pre-contracted a large volume of 30 tons of fresh salmon directly imported from Norway, offering it at reasonable prices.

Featured products include the "Norwegian Air Direct Imported Superior Grade Fresh Salmon" priced at 3,280 KRW per 100g, the "Salmon Platter (267g)" certified as Korea’s first green-certified seafood at 25,900 KRW, and the "Truffle Smoked Salmon (150g)" made with truffle oil, one of the world’s top three delicacies, priced at 8,900 KRW.

Emart is also holding an "Apple Peak" event until the 26th, offering price promotions on three premium seasonal fresh apple varieties. The event products include ‘Yangkwang Apple’ and ‘Shinano Gold’ each priced at 7,980 KRW, and ‘Gamhong Apple’ at 9,980 KRW.

Emart reportedly planned this event a year in advance to allow customers to enjoy three premium fresh apple varieties, which are only available for about 2 to 3 weeks in October, at reasonable prices. Emart’s apple buyer confirmed that premium apple sales in 2021 more than doubled compared to 2020, and prepared this event by securing nearly 50% more premium apple stock than the previous year, which had been operated in small quantities as part of the existing assortment.

Homeplus will offer up to 40% discounts on all Korean beef products for customers paying with event cards for four days starting from the 24th, and from the 28th to the 2nd of next month, the discount will increase to 50%. Customers who join the ‘Meat Club’ membership of the ‘My Homeplus’ application will receive an additional 5,000 KRW discount on purchases over 50,000 KRW. On the 1st of next month, Homeplus Mart will give away meat tongs to the first 4,600 customers who purchase Korean beef event items worth over 100,000 KRW.

This content was produced with the assistance of AI translation services.