Sofitel Ambassador Seoul Hosts Exclusive 'Art Tour' for Guests
[Asia Economy Reporter Yuri Kim] Sofitel Ambassador Seoul announced on the 21st that it will present an art program capturing the autumn sentiment. Prepared for guests of Sofitel Ambassador Seoul are the exclusive 'Art Tour' program, an 'Art Book' serving as a mini catalog of the hotel's artworks, and 'Art Postcards.'
The Art Tour is an exclusive program for guests, selecting 12 out of 62 masterpieces exhibited in the hotel, allowing participants to appreciate them with vivid explanations. Among the 12 works are Hwang Ran's 'The Secret Sublime' located in the first-floor welcome lobby and Kim Yuseon's 'Rainbow after Van Gogh,' providing guests with an artistic daily experience.
'The Secret Sublime' expresses the fusion of French and local cultures by placing a traditional Joseon Dynasty queen's ceremonial headpiece used in royal court rituals atop a chandelier image symbolizing France. 'Rainbow after Van Gogh' draws inspiration from famous Impressionist painters such as Van Gogh and Monet, using the Korean material of mother-of-pearl, which changes moment by moment with light, evoking a sense of mystery. The hotel explained that these two works resemble Sofitel's 'Cultural Link' value, which reinterprets domestic cultural characteristics based on French culture.
After the tour, guests receive a postcard featuring a representative artwork. The program runs daily at 10 a.m. and 4 p.m., with up to six participants per session by prior reservation at check-in.
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A marketing representative from Sofitel Ambassador Seoul stated, "The hotel has transformed from a mere place for lodging and dining into a complex cultural facility offering new experiences and encounters," adding, "Sofitel Ambassador Seoul will continuously strengthen content that connects art and guests' daily lives by utilizing the brand's art and culture programs."
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