Tourism Corporation Invites Elite Social Groups from the Middle East to Attract Luxury Korean Travel
Invitation-Only Fam Tour for UAE 'Ladies Club' Members
Exploring Korean Beauty, Dining, Shopping, and Wellness
The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 21st that they will conduct a familiarization tour inviting the UAE women's luxury social group "Ladies Club" to expand the attraction of Middle Eastern luxury tourists to Korea in cooperation with Korean Air. Photo by Korea Tourism Organization
View original image[Asia Economy Reporter Kim Heeyoon] A luxury tour program aimed at attracting wealthy women from the Middle East to visit Korea is being intensively developed.
The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 21st that they will conduct a familiarization tour inviting the 'Ladies Club,' a high-end social club for women in the United Arab Emirates (UAE), in cooperation with Korean Air to expand the attraction of luxury tourists from the Middle East.
The familiarization tour will include 14 participants consisting of the Ladies Club leader group and luxury Korea travel product sales experts from the Middle East. All participants are women, and from the 21st to the 27th, they will experience the luxury Korea travel product 'Only for Ladies in Korea,' which is being developed by the Korea Tourism Organization.
The Ladies Club is a high-end women's social club in the UAE that operates luxury women-focused programs such as fitness, spa, and charity events targeting wealthy women. It has over 8,300 members including government officials, corporate executives, and professionals.
The familiarization tour participants will experience travel programs tailored to wealthy Middle Eastern women, themed around beauty, gourmet food, shopping, and wellness in Korea.
They will visit a women's herbal spa focused on red ginseng, Seongsu-dong caf? street, a hot place in Seoul, and a temple food restaurant in Insadong.
Next, they will receive total skin, nail, and hair care in Gangnam, the mecca of K-beauty, experience a VIP tour of luxury brand stores in department stores, and visit the Korea Tourism Organization's Highker Ground, the antique street in Insadong, and Cheongwadae (the Blue House).
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Hong Hyunseon, head of the Korea Tourism Organization's Dubai office, said, "The Middle East is a high value-added market with high travel expenditure, so through this tour, we aim to promote luxury Korea travel products and strengthen networking between wealthy Middle Eastern women, who are the main target group, and sales experts. We will ensure that Korea establishes itself as a new luxury tourism destination through the continuous release and expansion of sales of luxury travel products tailored to the overseas travel characteristics of Middle Eastern women."
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