National Ballad Singer Featured in 'KCC Paint' Ad Watched by 10 Million

KCC, KCM advertisement photo. [Photo by KCC]

[Asia Economy Reporter Kim Jong-hwa] KCC announced on the 20th that the 'National Representative Ballader KCC' commercial, featuring ballad singer KCM, surpassed 10 million views within a month of being uploaded. Among KCC commercials, the 'Seong Dong-il Trapped in the Infinite Advertising Universe' featuring actor Seong Dong-il recorded 8.76 million views and, after winning awards such as the Korea Advertising Awards and the People's Choice Good Advertisement Award, this is the first commercial to exceed 10 million views.

This 4 minute and 30 second commercial tells a comedic and twist-filled story of ballad singer KCM, who has never ranked first since his debut, changing his name to KCC at the suggestion of a shaman (actor Kim Sang-ho) and succeeding as a national-level singer. Industry insiders cited the casting of KCM, whose name is similar to KCC, as the advertising model, effectively blending the product and model into the story, as well as the musicality and addictiveness of the theme song produced for the commercial as key factors for success. In particular, the theme song 'The Ballader' uses a double meaning: 'Ballader' refers to a ballad singer, and 'balla deo' means 'paint more,' adding fun to the advertisement.

Netizens responded enthusiastically through KCC's official YouTube channel after the commercial was uploaded. Comments such as "An ad you can't skip" and "These days, ads are more fun than broadcasts" praised and supported the commercial. KCM, who appeared as the advertising model, also left a witty comment saying, "Thank you for making me KCM, no, KCC, a national representative harmonica." He reportedly heard many people around him say, "Who else but KCM or KCC would be an advertising model?" and secretly hoped that there would be talk of him becoming an advertising model someday.

KCC plans to hold a 10 million views breakthrough event from the 24th to the 30th. Participants who widely share the commercial and write down the lyrics of the song 'The Ballader' featured in the video will be entered into a draw to win various prizes.

A KCC official said, "We once again felt the great interest of consumers in KCC commercials, which are known as an advertising hotspot on YouTube," and added, "We thank everyone who enjoyed the commercial and KCM, who sang passionately for the national representative paint, KCC Paint."

This content was produced with the assistance of AI translation services.