Actor Kang Ki-young Becomes hy Coopers Model... "Communicating with Customers Through a Warm Image"

hy Coopers actor 'Kang Ki-young' model shot. Photo by hy

[Asia Economy Reporter Song Seung-yoon] On the 20th, the distribution specialist company hy announced that it has selected actor Kang Ki-young as the brand model for its liver health product Cooper's.

hy judged that Kang Ki-young's warm mentor image aligns well with the concept of the new advertising campaign. The theme of this campaign is "Let's cherish each other's liver," playing on the wordplay between 'liver (肝)' and 'relationship (間)' in Korean. The advertisement is set in workplaces and military settings. It features a superior and a subordinate acting out work stress situations, during which they use Cooper's to take care of both their relationship and health. The new advertisement can be seen on TV, online platforms, and outdoor advertisements.

Kang Ki-young gained great popularity through the drama "Extraordinary Attorney Woo." He played the role of Woo Young-woo's workplace superior, lawyer Jung Myung-seok, helping Woo Young-woo overcome social prejudices and grow.

Cooper's is hy's representative liver health product, consisting of two types: Cooper's Liver Health Liver Fatigue Care and Cooper's Liver Health Cholesterol Care. It is a dual-formulation product, with tablets containing milk thistle and red yeast rice, and liquid form containing Hovenia dulcis fruit extract powder and probiotics.

A hy official stated, "This campaign conveys the message that in today's busy modern society, consistent care is needed for both liver health and human relationships," adding, "We will continue to communicate steadily with customers and carry out brand campaigns that resonate together."

This content was produced with the assistance of AI translation services.