11st Offers Overseas Toys at Half Price for One Day
[Asia Economy Reporter Jeon Jinyoung] On the 20th, 11st announced that it will hold an event selling global imported toys at prices up to more than half off.
11st is collaborating with the imported toy distribution specialist company ‘Nabita World’ to hold a special exhibition on the 21st, offering premium educational toys for infants and toddlers and popular imported toys at discounts of up to 59%. This event is aimed at customers who feel the burden of childcare due to rising prices and exchange rates, and for one day only, it will offer ‘11st exclusive set’ discounts, live broadcasts, and time deal specials.
At this event, customers can find a total of about 400 popular products from overseas brands well known in Korea, such as ‘Bruder’, a specialist brand for heavy equipment and special vehicle toys; ‘Schleich’, a German premium figure brand; ‘Siku’, a European representative toy car brand; and ‘Haba’, famous for wooden educational toys and board games.
In particular, 11st will present various exclusive sets combining customer-preferred products from each brand. The ‘Bruder Starter Set’ including fire trucks and trucks can be purchased for 235,960 KRW with maximum benefits applied, the ‘Schleich Safari Set A’ for 44,450 KRW, and the ‘Haba Board Game Recommendation Set for ages 6-8 and above’ for 50,420 KRW.
There will also be a live broadcast. On the 21st at 10 a.m., popular bestsellers from the famous American educational toy brand ‘Melissa & Doug’, such as the hairdresser role-play set, makeup play set, and first step English study set, will be offered at special broadcast prices up to about 70,000 KRW cheaper than the regular price.
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Yeodongmyung, head of the mart division at 11st, said, “Due to the high exchange rate, it has recently become difficult to purchase imported toys easily, so we have planned this special exhibition to allow customers to buy them at reasonable prices,” adding, “Although high prices continue, we will support various benefits for customers’ economical childcare.”
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