Ace Bed, Lotte Department Store Gangnam Branch Reopens

Strengthening the Premium Image of Beds through Large-Scale and Luxury Upgrades in Department Store Stores

Inside the Ace Bed store at Lotte Department Store Gangnam Branch. [Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed, a leading bed brand in South Korea, announced on the 20th that it has reopened its Ace Bed store on the 8th floor of Lotte Department Store Gangnam Branch after remodeling it into a premium space focused on experience.

The renovation of Lotte Department Store Gangnam Branch expanded the existing store to approximately 57㎡ (about 17 pyeong), allowing customers to experience products in a more spacious and comfortable environment. Ace Bed has recently upgraded and enlarged its offline stores in department stores to further strengthen the premium image of Ace Bed and to enable customers to experience products in a relaxed atmosphere.

At Ace Bed Lotte Department Store Gangnam Branch, customers can find a variety of new and best-selling Ace Bed products all in one place. Popular products such as 'ERBA,' known as the bed featured with Park Bo-gum in TV commercials, and 'Luce-Ⅲ,' which creates an emotional and cozy mood using subtle lighting, are available for direct comparison and experience.

Mattress sizes are also available from Super Single (SS) to King (K) and Large Queen (LQ), allowing customers to freely try and consult on products and sizes that suit their individual needs before purchasing. In addition, customers can directly view and purchase 'Stressless,' a luxury recliner brand from the Norwegian company Ekornes, which Ace Bed exclusively imports and distributes.

Jeon Myung-joo, Head of Sales at Ace Bed, said, "We have renewed the existing store, which was limited in space and difficult for free experience, into a wider and more comfortable space where customers can lie down and choose from various Ace Bed products." He added, "Going forward, Ace Bed plans to renovate major department store stores under a strategy of enlargement and upgrading to provide customers with the value of 'good sleep.'"

This content was produced with the assistance of AI translation services.