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[Asia Economy Reporter Yuri Kim] Lotte Distribution Group announced on the 19th that it will hold a large-scale integrated marketing event called 'Lottky Day' for two weeks from the 27th of this month to the 9th of next month, together with eight affiliates of Lotte Distribution Group.

Lottky Day is a compound word of 'Lotte' and 'Lucky,' meaning fortune, and it signifies enjoying a shopping festival full of luck with Lotte distribution affiliates. This event, held for the first time since the launch of Lotte Distribution Group, will be led by Lotte Department Store, Mart, Super, e-commerce, Korea Seven, Home Shopping, Hi-Mart, and Members, pooling the capabilities of Lotte Distribution Group to provide visiting customers with unprecedented benefits. For this first large-scale integrated event since the launch of Lotte Distribution Group, 'Bellygom,' a character recently loved by the MZ generation (Millennials + Generation Z), was selected as the messenger to bring luck.

Before the main event starts, a pre-event will be held mainly through online channels from the 24th. In the 'Lotte On World Lottky Day' event, which opens with Lotte On, up to 20% discount coupons applicable to all Lottky Day event products, including department stores, marts, and supers, will be provided, along with up to 10% instant card discount benefits. On the 24th, the 'Catch it! Bellygom Lottky Box' event will be held, introducing the 'Bellygom Lottky Box' featuring the Bellygom character for the first time. This package, consisting of six goods including a tumbler designed with Bellygom and a Bellygom doll, is limited to 1,000 units and can be purchased for 19,900 KRW when paying with L.PAY. The 'Bellygom Reusable Bag Application Event' will also be held, where among customers who agreed to push notifications from the Lotte On and Lotte Mart apps and applied for the event, 7,777 people will be selected by lottery to receive the 'Bellygom Reusable Bag,' jointly planned by Lotte On and Lotte Mart, as a prize.

The 'Brand Pick Plus' event will also be held, offering discount benefits on 55 carefully selected popular brands on Lotte On, including Burberry, Yves Saint Laurent, and The North Face, with discounts up to 50%.

Lotte Home Shopping will start a shopping support fund event worth 17 billion KRW from the 24th of this month to the 9th of next month. Customers who purchase products over 60,000 KRW will receive a 10,000 KRW discount coupon for 17 days, provided to the first 100,000 customers daily on a first-come, first-served basis. During the main event period, new customers who download the Lotte Home Shopping app will receive 5,000 KRW in points, four 10% discount coupons, and 10% of their first purchase amount will be credited as points. Lotte Home Shopping will operate a 'Secret Store' selling products exclusively handled by them and will provide discount coupons up to 90% for those products.

Besides Lotte On and Lotte Home Shopping, other Lotte distribution companies will showcase various spectacular discount events starting from the main event day. Lotte Mart has prepared dramatic discounts on Korean beef, and Lotte Super will offer up to 50% discounts on fresh food. Hi-Mart plans to offer discounts on large home appliances.

The 'Bellygom Summoning Event' will also be held. During the event period, customers who meet Bellygom at Lotte distribution stores and take a certification photo to upload on Instagram or other platforms will be entered into a draw to receive various prizes. Before the main event starts, until the 26th, customers who share the Bellygom Summoning Event preview video on their SNS and leave the video sharing URL via Google Form will be entered into a draw of 1,000 people to receive a Lottky Box consisting of limited edition Bellygom goods.

Lee Seon-dae, Head of Public Relations at Lotte Distribution Group, said, "We planned this event to bring amazing luck to customers using Lotte distribution companies," and added, "We recommend experiencing the various online benefits prepared for Lottky Day through the pre-event."

This content was produced with the assistance of AI translation services.