Starfield Hosts ‘Halloween Festival’ Featuring Zombie Run and Pet Halloween Events
[Asia Economy Reporter Jeon Jinyoung] Starfield announced on the 19th that it will hold a 'Halloween Festival' featuring various attractions such as a haunted house and Zombie Run to celebrate Halloween Day.
Starfield Anseong, which is frequently visited by U.S. military families and families with pets, will host a 'Pet Halloween Festival.' Starfield Goyang, popular among families with young children, will collaborate with a favorite candy brand, and Starfield COEX Mall, favored by the MZ generation (Millennials + Generation Z), will hold an exciting race.
First, Starfield Anseong will hold a pet Halloween event at the Grand Atrium until the 31st of this month for customers who want to create special Halloween memories with their pets.
The picnic-themed event venue offers an autumn outing atmosphere, and at the photo zone decorated with 300 Bichon stuffed dolls dressed in Halloween costumes, visitors can take unique photos capturing happy moments with their pets.
Additionally, premium pet food brand Dr. Momma will operate a pop-up store showcasing pet food, snacks, and supplements.
Starfield Goyang will hold the 'Oreo Halloween' event, which the whole family can enjoy, including a pop-up store and haunted house, in collaboration with cookie brand Oreo until the 31st of next month.
Starfield COEX Mall will host the '2022 Zombie Run Seoul,' a city zombie chase race for the MZ generation, from 11 PM on the 29th to 2 AM on the 30th of this month.
Zombie Run is Korea's representative running festival with over 100,000 participants since 2013, and 'Zombie Run Seoul' is being held for the first time in three years. In the 2022 Zombie Run Seoul, participants must avoid zombies hiding throughout the closed Starfield COEX Mall, complete missions according to the course, and survive.
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Lee Changseung, Head of Starfield Operations at Shinsegae Property, said, "Halloween Day has become a new play culture centered on the MZ generation and children. Since this Halloween season is the first in three years after the lifting of social distancing, we have prepared various programs where customers can enjoy together. We hope everyone has a joyful time at Starfield."
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