[Asia Economy Reporter Jang Hyowon] SonyD (CEO Choi Simyeong) announced on the 19th that it will participate in the '2022 AIoT International Exhibition' held at COEX until the 21st.


At this event, SonyD and its subsidiary SonyDLab will showcase 'Thinktag,' an RFID tag-based smart logistics solution that replaces the current barcode-based logistics system. It is an integrated logistics solution that manages everything from inbound and outbound shipments to sales, returns, and inventory, offering the advantages of cost reduction and shortened processing times.


Thinktag consists of RFID tags, tag issuers, readers, and software. The core technology, RFID tags, can store various information such as the product's production history, and the reader recognizes the data within the RFID tags and links it with dedicated software programs to enable consistent product management.


Thinktag is expected to play a key role in resolving labor disputes in the courier industry. According to the National Courier Workers' Union, 22 courier workers died from overwork between 2020 and 2021 alone. Courier workers point to the parcel sorting work, which sparked controversy over 'unpaid labor,' as the main cause of overwork, as it required an average of 2 to 5 hours per day.


Choi Simyeong, CEO of SonyD and SonyDLab, said, "While recognizing boxes with barcodes during logistics sorting takes minutes, using Thinktag allows tasks to be processed in seconds," adding, "It is expected to improve time efficiency across all tasks conducted by courier and logistics companies, such as product sorting, loading and unloading, and delivery management, potentially reducing costs by more than 80%."


Through this exhibition, SonyD, showcasing its advanced RFID technology, will also exhibit metal cards. As part of environmental protection policies, metal cards are being considered as alternatives to existing PVC credit and transportation cards, and demand is expected to increase gradually.



Meanwhile, SonyD, the largest domestic clothing RFID manufacturer, expanded its RFID facilities from about 34 million units annually last year to complete a mass production system of over 200 million units, and SonyDLab is currently pursuing service supply contracts with pharmaceutical distributors, construction companies, and equipment firms.


This content was produced with the assistance of AI translation services.

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