From Piccadilly in London to Calle O in Spain... Samsung Electronics Broadcasts 'Busan Expo' Promotional Video

2030 Busan World Expo Bid Committee and Promotion
Scheduled for Broadcast by the End of 2023

Samsung Electronics is showcasing promotional videos for the '2030 Busan World Expo' on large LED screens at major global landmarks in collaboration with the 2030 Busan World Expo Hosting Committee. The photo shows Piccadilly Circus in London, UK. Photo by Samsung Electronics.

[Asia Economy Reporter Han Yeju] Samsung Electronics announced on the 19th that it is showcasing promotional videos for the '2030 Busan World Expo' on large LED billboards at major landmarks worldwide, including Piccadilly Circus in London, UK, and the Entertainment Building in Hong Kong, in collaboration with the 2030 Busan World Expo Bid Committee.

The promotional video introduces Busan as a suitable city to host the 2030 Expo and can also be viewed on the official Busan World Expo website and YouTube channel. The video is scheduled to be broadcast until the bid decision is made at the end of 2023.

Following London and Hong Kong, Samsung Electronics has recently started screening the Busan Expo promotional video on major billboards such as Plaza Callao in Madrid, Spain, and Stureplan Square in Stockholm, Sweden.

Earlier, during the 'IFA 2022,' Europe's largest consumer electronics exhibition held in Berlin, Germany, in September, the promotional video was also shown at the exhibition hall, Berlin Airport, and the KaDeWe department store, promoting the Busan Expo worldwide.

Lee Young-hee, Vice President and Head of Samsung Electronics' Global Marketing Center, said, "We will continuously promote the 2030 Busan World Expo through outdoor advertisements at major global landmarks," adding, "We hope to showcase Samsung Electronics' various technologies and efforts in Busan, a future-leading city."

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