Samsung Shoe Dresser Transforms into Jagaejang... "Attracting MZ Consumers' Attention"

Samsung Electronics Unveils Limited Edition 'Bespoke Shredder X Case Study'

Bespoke Shoedresser X Casestudy Special Edition Product Image / Provided by Samsung Electronics

[Asia Economy Reporter Kim Pyeonghwa] Samsung Electronics is collaborating with the sneaker concept store 'Case Study' to release a limited edition 'Bespoke Shoe Dresser X Case Study' special edition on the 21st. The Bespoke Shoe Dresser Case Study edition will be exhibited and sold at the Case Study Cheongdam branch. The price is 1.49 million KRW.

The Bespoke Shoe Dresser Case Study edition is a product designed not only to serve as a shoe care device but also to emphasize its role as an interior and lifestyle appliance that creates a unique space reflecting personal taste. As the newtro trend rises among MZ generation (Millennials + Generation Z) consumers and mother-of-pearl designs gain attention, it was inspired by traditional Korean mother-of-pearl craft and reinterpreted in a modern way. It resembles a mother-of-pearl cabinet that creates various colors depending on the viewing angle.

Samsung Electronics has expanded consumer touchpoints by setting up Bespoke Shoe Dresser experience zones in various everyday locations such as movie theaters, hotels, and golf courses. Through this collaboration, they plan to expand the experience opportunities for MZ consumers who love sneakers.

Hwang Tae-hwan, Vice President and Head of Samsung Electronics Korea, said, “We collaborated with Case Study to provide sneaker enthusiasts with opportunities to manage and enjoy their shoes daily with the Bespoke Shoe Dresser. We will continue to pursue collaborations with various companies to allow consumers to enjoy experiencing the Bespoke Shoe Dresser.”

This content was produced with the assistance of AI translation services.