Hansol Paper Partners with KidZania to Launch Eco-Friendly Campaign

Introduction image of the eco-friendly campaign conducted by Hansol Paper and KidZania.
[Photo by Hansol Paper]

[Asia Economy Reporter Kim Jong-hwa] Hansol Paper, the largest comprehensive paper manufacturer in Korea, announced that it will conduct an eco-friendly campaign with KidZania, a children's job experience theme park.

Under the slogan "Save the Whales," this campaign held at KidZania Seoul aims to raise awareness among children about the impact of plastic on the environment and will run throughout October.

In particular, inspired by the increased interest in whale and marine animal protection following the recent popular drama "Extraordinary Attorney Woo," the job experience activities are designed around the drama’s main setting, the courthouse, and campaigner activities.

In the KidZania courthouse job experience, children can participate in a mock trial as lawyers and judges regarding a case about whales suffering from marine pollution caused by plastic. Through the process of arguing and ruling on reducing plastic usage, they learn about the environmental impact of plastic and ways to improve the situation.

At the central plaza event booth, children can experience being campaigners. They deliver eco-friendly messages that can be practiced in daily life, such as ▲sorting waste for recycling and ▲reducing the use of plastic products, and voluntarily participate by creating business cards to become environmental guardians themselves.

Children who participate in the campaign will receive "Whale-Saving Wet Tissues" from Kizo, which are free from microplastics, and those who leave reviews on Instagram will be entered into a draw to win an eco-friendly gift box. The whale-saving wet tissues are made from fabric derived from trees, making them free from microplastic concerns.

A Hansol Paper official said, "The ultimate goal is to help children easily access and experience the theme of eco-friendliness, which can feel vague and difficult, by framing it in an easy-to-understand way as saving whales, so they can proactively practice environmental protection. We will continue to strengthen ESG management by developing products that minimize environmental impact with a sense of responsibility for the future environment as an eco-friendly material company."

This content was produced with the assistance of AI translation services.