"Featuring General Public Models" SK Stoa Hosts Mobile Live Broadcast with 'Helenkaren Queen'

Fashion PB General Public Models Selected Last August Appear
Introducing FW Helenkaren Products on Live Broadcast Program 'Beauty Pass'
15% Discount on Wool Half Coat, Wool Knit, Dress, and More

SK Stoa fashion private brand (PB) general models 'Helen Karen Queen' are posing ahead of the Beauty Pass Helen Karen special exhibition by Son Seol-hyung. (Photo by SK Stoa).

[Asia Economy Reporter Yuri Kim] A mobile live broadcast featuring ordinary models introducing product information tailored to customers will be held.

SK Stoa announced on the 18th that it will hold the 'Son Seol-hyung's Beauty Pass Helenkaren Special Exhibition' with Helenkaren Queen on the 19th.

This broadcast is a mobile live commerce show hosted by SK Stoa's representative beauty show host Son Seol-hyung. The broadcast, which will be held from 10 a.m. on the 19th, will be conducted together with Helenkaren Queen, an ordinary model for the fashion private brand (PB) selected last August.

Helenkaren Queen is an ordinary model selected to represent the main customer base of TV shopping, aged 40 to 60. She was recruited to convey Helenkaren's friendly brand image to customers and to form a loyal customer base. Through the selection process, a total of six Helenkaren Queens were chosen.

Since the launch ceremony last August, activities have started with makeover shoots and posting advertisements at bus stops near the residences of Helenkaren Queens, followed by classes on styling and short-form video production.

SK Stoa planned this broadcast to provide Helenkaren Queens with the opportunity to perform as models in actual broadcasts, and three Helenkaren Queens will appear. The other three models will actively participate in both mobile and TV areas, including appearing on TV shopping broadcasts in the future.

During the broadcast day, autumn and winter season products such as the Helenkaren Handmade Wool Half Coat, Helenkaren The Premium Merino Wool 100 Knit in three types, and Helenkaren 22FW Floral Tiered Dress in two types will be offered at a 15% discount.

This content was produced with the assistance of AI translation services.