P&G Downy Introduces 3 Types of 'Deep Clean Scent Laundry Detergents'

[Asia Economy Reporter Moon Hyewon] P&G announced on the 18th that it will launch three new products of the ‘Downy Odor Deep Clean Laundry Detergent’ that thoroughly cleans even odor stains deep within fabrics (▲Fresh Mint ▲Lavender Clean ▲Indoor Dry).

Downy Odor Deep Clean Laundry Detergent is a premium ultra-powerful detergent that effectively removes old odor stains. Odor stains are formed through the oxidation process of contaminants deep within fabrics that have not been sufficiently washed and have accumulated over time. Since these odor stains are not directly visible to the eye, they are easily overlooked and remain inside the fabric after washing, causing a musty smell.

The new products feature Downy’s even stronger formula that thoroughly removes the fine stains causing odors, leaving only freshness after washing.

Environmental sustainability was also considered. Generally, washing clothes in cold water reduces electricity usage and carbon emissions compared to using hot water. Downy developed the new products with new enzyme ingredients to enable effective deep cleansing without worrying about detergent residue even in cold water.

The products are scheduled to be released next month at major online platforms, nationwide large supermarkets, and retail stores, and can be found this month at Emart, SSG.com, and Gmarket first. To celebrate the pre-launch, Downy has prepared various consumer events by sales channel. At Emart, a scratch coupon event is underway where customers who purchase the new products can enter a draw to win prizes such as Samsung washing machines and Dyson hair dryers. SSG.com will offer generous prizes to consumers who write excellent reviews through a review event. Both events will run until the end of this month.

This content was produced with the assistance of AI translation services.