AK Plaza Opens Small Brand Relay Pop-up Store 'AkaBlank'

Acablanc presents small brand relay format... Offline sales channel support
Fragrance brand 'Sinang' and global adult product brand 'Tenga' introduced

AK Plaza, pop-up store 'Aka Blank' (Photo by AK Plaza).

[Asia Economy Reporter Yuri Kim] AK Plaza is supporting offline sales channels for small brands through unique pop-up stores.

On the 18th, AK Plaza announced that it will launch a pop-up store space for small brands called 'A.K.A [ ] (Aka Blank)' at AK& Hongdae.

Aka Blank by AK Plaza is a distinctive space that presents pop-up stores of new and high-potential brands, which are hard to encounter offline, in a relay format. Through Aka Blank at AK& Hongdae, AK Plaza plans to offer unique content to MZ generation (Millennials + Generation Z) consumers and provide offline business channels to small brands, creating synergy.

In Aka Blank, A.K.A stands for 'Also Known As,' symbolizing the promotion of growing brands. The word 'Blank' is combined to signify the continuous introduction of various brands. Under the motto of 'content with sharp empathy, not universal trends,' Aka Blank will focus on promoting brands that lead niche markets or are just starting, rather than well-known brands.

The first brand featured at AK& Hongdae Aka Blank is 'Sinang (詩囊),' a fragrance brand by space designer Yang Tae-oh, who was selected as one of the 100 designers the world should watch in 2021. Sinang, meaning 'time pouch,' expresses the space and time of the universe through scent. At this pop-up store, Sinang’s signature products such as 'Different Country,' which blends citrus and spicy notes, and hand wash products from EATH LIBRARY will be offered at discounted prices. The Sinang pop-up store will be held on the first floor of AK& Hongdae Aka Blank until October 20.

The second content to be introduced at Aka Blank is TENGA, a global adult product brand. AK Plaza is the first offline distributor in Korea to present TENGA, a popular Japanese adult product brand established with the philosophy of 'making sexuality bright and healthy.' This pop-up will offer adult customers a unique experience through kitschy and stylishly designed adult products. TENGA’s pop-up will open on the 28th and run for about two months.

An AK Plaza official said, "We planned Aka Blank to provide unique content to customers and growth opportunities to small brands, aiming for mutual growth. We will support Aka Blank to establish itself as an incubating channel for small brands and strive to discover unique content."

This content was produced with the assistance of AI translation services.