Lotte Homeshopping Kicks Off Mega Shopping Event 'Daehanminguk Gwangkeuljeol' with Early Success

Lotte Homeshopping's sports brand 'Benetton Golf' Gwangcle Festival sales broadcast image. (Photo by Lotte Homeshopping)

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping announced on the 18th that the mega shopping event "Korea Gwangcle Festival," which has been ongoing since the 13th, recorded 900,000 orders in just five days and attracted 70,000 participants to the limited-edition prize event, receiving high early response.

Now in its fifth edition, the "Korea Gwangcle Festival" has established itself as a leading shopping event in the industry by offering massive quantities and differentiated benefits. Featuring the popular character "Belligom" prominently, the first day of the event saw visitor numbers and order amounts increase by more than 20% compared to last year’s event. Within five days, the number of orders surpassed 900,000, and categories such as fashion, accessories, and beauty saw order amounts increase by about 20% compared to last year’s Gwangcle Festival.

More than 10,000 people applied over five days for the prize event offering round-trip airfare to Guam via Jin Air for customers who purchased event products. The giveaway event using the in-house character "Belligom," including items like "Ready Bag" and "Carrier Set," also saw a more than 60% increase in applicants compared to usual. The "Lucky Draw" event, which awards limited-edition Nike products, recorded over 3,000 participants per hour, with more than 70,000 applicants so far.

The flagship fashion program "El Show" showcased fashion accessories such as denim and knitwear from exclusive brands "Laurel" and "Georges Resch," as well as "Nine West Boots," recording over 50,000 orders in three hours. The leading living program "Choi Yura Show" sold more than 10,000 sets of popular home appliances including "Balmuda" and "Boyro."

The "Korea Gwangcle Festival" continues until the 23rd, offering up to 10% discounts, point benefits, and a daily shopping support fund of 10,000 KRW for the first 100,000 customers each day. On the 19th, "Isujeong Shop" will present the "Geiger Golf Setup," and on the 21st, the exclusive fashion brand "Paul & Joe" will launch new products through "Young Style." Winter new products from popular leisure sports brands such as "Jeep" and "Benetton Golf" will also be introduced. The "Choi Yura Show" will feature exclusive sets of popular health supplements like "Orthomol Immune." Additionally, a special "Dyson" exhibition will be held, airing three sessions over two days featuring popular Dyson products such as the Airwrap, Coral, and Supersonic. On the mobile channel, a special broadcast will offer up to 73% discounts on accommodation vouchers for "Lotte Hotel & Resort Buyeo."

Yoon Jihwan, Head of Marketing at Lotte Homeshopping, said, "The 'Korea Gwangcle Festival,' which has established itself as a leading shopping event in the industry with massive quantities and differentiated benefits, is receiving great customer response from the early stages of the event. During the remaining period, we will offer popular products by category with exclusive configurations and reasonable prices, and provide more enjoyable shopping opportunities through marketing promotions such as prize events and shopping support funds."

This content was produced with the assistance of AI translation services.