Orion Launches 'Dr. You Jeju Yongamsu No-Label 2L'

Remove labels to reduce vinyl usage, improve sorting convenience and recycling efficiency

[Asia Economy Reporter Eunmo Koo] Orion announced on the 18th that it has launched the ‘Dr. You Jeju Lava Water No-Label 2L’.

The Dr. You Jeju Lava Water No-Label 2L eliminates the existing water-soluble label, significantly reducing the amount of plastic used, while enhancing the convenience of separate disposal and the recycling efficiency of PET bottles. Product name, food type, nutritional information, and other details are printed on the bundle packaging, meeting three eco-friendly criteria: no label, colorless cap, and colorless bottle.

Following the existing 530mL size, Dr. You Jeju Lava Water has established a lineup of two no-label products up to 2L. It can be purchased through the Dr. You Jeju Lava Water application and website, with options to set preferred delivery cycles, days, and quantities for subscription delivery. In the future, the Dr. You Jeju Lava Water No-Label 2L will expand its sales channels to major online platforms such as Coupang, Gmarket, and 11st, similar to the 530mL product.

The PET bottle design for all 2L products, regardless of label presence, has also been improved. While maintaining the originality inspired by Jeju’s sea and columnar joints, a handle design has been applied to the bottle’s waist area for easy one-handed grip.

As part of its ethical management, Orion has been continuously working to protect the environment since 2014 by reducing packaging size and ink usage. In 2017, it developed packaging materials that do not use volatile organic compounds harmful to the human body, earning the Ministry of Environment’s ‘Green Technology Certification’ for the first time in food packaging. Additionally, since 2019, Orion has invested a total of 12 billion KRW to introduce ‘flexo printing equipment’ that reduces ink usage by about 50% compared to before, expanding the application of eco-friendly packaging products.

An Orion official stated, “Since there is no need to remove labels and subscription delivery makes it convenient to receive, demand for no-label products is expected to increase alongside existing products. We will continue efforts to provide more value to consumers seeking Dr. You Jeju Lava Water made from mineral-rich Jeju lava seawater.”

This content was produced with the assistance of AI translation services.