GS Retail Signs Business Agreement with Old Ferry Donut... Launches Collaborative Products

First Product 'Boston Cream Bar' Sales Begin

Collaboration product image of GS Retail and Old Ferry Donut. (Photo by GS Retail)

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 18th that it has signed a business agreement with Old Ferry Donut for differentiated product development and strategic mutual cooperation.

Old Ferry Donut is a first-generation donut specialty brand that has been leading the donut trend in South Korea since 2016. The two companies plan to promote ▲development of signature products using their unique brands ▲active promotional activities and campaigns for products and brands ▲development of new categories.

Prior to this business agreement, they began new product development through preliminary cooperation six months ago, and launched their first collaborative product, the Boston Cream Bar (ice cream). On the 20th, two additional desserts, Peanut Butter Omelet and Butter Pistachio Cake, which pay homage to Old Ferry Donut’s best flavors, will be released.

The Boston Cream Bar is an ice cream product in bar form inspired by Old Ferry Donut’s signature Boston Cream Donut. The ice cream coated in chocolate is topped with peanut toppings on the outside and filled with custard condensed milk cream inside, creating a savory yet sweet taste.

A GS Retail official said, “The unique character of Old Ferry Donut combined with our excellent product development know-how has enabled us to present wonderful products to customers,” adding, “We will continue to collaborate with popular brands to lead the distribution industry with new and fresh products.”

This content was produced with the assistance of AI translation services.