LGU+, Launches 'U+ Message Hub Easy' Version for SMEs and Small Business Owners

Transmission Possible via PC, Tablet PC, Smartphone, and POS

[Asia Economy Reporter Cha Min-young] LG Uplus announced on the 17th that it has launched ‘U+ Message Hub Easy,’ the industry’s first responsive web-based corporate messaging service for small and medium-sized enterprises (SMEs) and small business customers.

Corporate messaging is a service through which companies deliver product information and advertisements to customers via text messages. This is the SME and small business version of the ‘U+ Message Hub’ service, launched last year, which allows simultaneous management of regular text messages and Kakao Biz messages.

U+ Message Hub Easy is based on responsive web technology, the first in the industry, which dynamically adjusts the page resolution and layout according to the device used to access it. It enables sending messages with the same UI and functions on devices with different screen sizes such as PCs, tablet PCs, smartphones, and POS systems.

The pricing plans consist of six postpaid options: 11 (10,000 KRW/month, VAT excluded), 33 (30,000 KRW), 55 (50,000 KRW), 110 (100,000 KRW), 330 (300,000 KRW), and 550 (500,000 KRW). The monthly fixed amount is charged as cash credit, and the cost is deducted by multiplying the number of successful messages by the basic unit price per message.

If the basic usage fee is not fully consumed, the remaining balance can be carried over for up to six months, allowing continued service even if the volume of messages sent in a month decreases sharply. Once the basic fee is exhausted, excess usage is charged at the basic unit price per message. The basic unit prices (VAT excluded) are 11 KRW for SMS, 33 KRW for LMS, 95 KRW for MMS, and 8.5 KRW for Kakao AlimTalk.

Customers who combine one or more U+ corporate services such as corporate internet (Officenet), corporate internet phone, or cloud customer center can receive up to a 20% discount (up to 100,000 KRW), enabling them to use the messaging service at a reasonable price.

U+ Message Hub Easy provides a free 080 opt-out number. The 080 opt-out service allows consumers to refuse receiving further advertising messages by calling the number starting with 080, which is included at the end of advertising messages.

The company plans to expand the messaging channels to RCS in the future and introduce prepaid pay-per-use plans in addition to the postpaid fixed-rate plans.

Park Byung-joo, head of LG Uplus’s Solution Business Division, stated, “We launched U+ Message Hub Easy to reduce the cost burden for SME and small business customers who lack text messaging systems and IT specialists, and to provide an easy and convenient service accessible via internet connection regardless of device type.”

This content was produced with the assistance of AI translation services.