Hanwha Hotels & Resorts Launches 'Environmental Protection Plogging Challenge' with 1,000 Guest Teams

Hanwha Resort Gyeongju, Daecheon, Seorak, Geoje - Limited to 1000 Teams
Upcycling Class Creating Goods from Trash Collected Directly
Matching Grant-Based Plogging Challenge Fundraising Activities

Guests at Hanwha Resort Daecheon are participating in the plogging challenge (Photo by Hanwha Hotels & Resorts).

[Asia Economy Reporter Yuri Kim] Hanwha Hotels & Resorts announced on the 17th that it will conduct a plogging challenge (picking up trash while jogging) in collaboration with World Vision as part of its ESG (Environmental, Social, and Governance) activities.

As the climate crisis worsens, interest in the environment is increasing. According to a survey conducted by the accommodation platform Yanolja, 78.8% of travelers in their 20s and 30s responded positively to eco-friendly travel products. Hanwha Hotels & Resorts stated that it has prepared a plogging challenge in collaboration with the social welfare organization World Vision, allowing travelers to participate in environmental protection activities while traveling.

The plogging challenge will be held at four Hanwha Resorts locations: Gyeongju, Daecheon, Seorak, and Geoje Belvedere, with 1,000 guest teams able to participate. Participants pick up trash using prepared plogging kits (biodegradable plastic bags, gloves, etc.) and upload photos with hashtags on social networking services (SNS) to receive eco-friendly kitchen detergent, hand soap, and other items. Additionally, an upcycling class is available where participants can recycle the trash they collected into keychains, solid shampoo, and more.

Applications can be made on the Hanwha Resort website or at the front desk during check-in. The schedule for the upcycling classes varies by resort, and detailed information can be found on the Hanwha Resort website.

A Hanwha Hotels & Resorts social contribution officer said, "This plogging challenge is especially meaningful as the activity fund is raised through a matching grant method where the company adds to employee donations," adding, "It’s not just about picking up trash but also recycling it into goods, making it perfect for participating in environmental protection while creating special memories. We hope for much interest."

Meanwhile, Hanwha Hotels & Resorts is conducting the 100-Year Forest Project to operate as an eco-friendly company. The 100-Year Forest involves planting trees with excellent carbon absorption and air purification capabilities around the Yangpyeong and Seorak resort areas to support environmental protection and ecological research. Upon completion, the project is expected to absorb approximately 10,000 tons of carbon over 20 years.

This content was produced with the assistance of AI translation services.