IKE Asset Management Changes Company Name to Areum Asset Management

New Launch of Woorangchae Public and Private Bond Investment Trust No.1 (Bond Mixed) on the 17th

[Asia Economy Reporter Hwang Yoon-joo] EK Asset Management is changing its name to Areum Asset Management.

EK Asset Management announced on the 17th that it decided to change its company name to Areum Asset Management through an extraordinary general meeting of shareholders held on the 5th.

'Areum' is a name borrowed from 'Areumdaum' (beauty) and 'Hanareum' (a handful), and it explained that beauty in asset management means the harmony of returns and risks, as well as the harmony with trends and market conditions.

In asset management, beauty embodies the company's investment philosophy that the best value can be achieved by harmoniously incorporating various variables existing in the market. The company also stated that it promises to manage a customer's assets harmoniously and beautifully to deliver a 'Hanareum' of results.

Kim Byung-wook, CEO of Areum Asset Management, is a figure who has spent most of his career in the bond market. Not only has he managed bonds for a long time, but even while working as a PB, the assets he mainly handled were bonds.

Along with the name change, the company will newly launch the ‘Prime Bond and Public Offering General Private Securities Investment Trust No.1 (Bond Mixed)’ fund, which invests mainly in prime bonds (government bonds and high-quality bonds) and public offerings, on the 17th. This fund is currently available for subscription through DB Financial Investment, and the company stated that the number of distributors may increase in the future.

Areum Asset Management explained, "The main investment strategy of the Prime Bond and Public Offering General Private Securities Investment Trust No.1 (Bond Mixed) fund aims to pursue stable returns through investment in government bonds and high-quality bonds," adding, "To achieve excess returns depending on market conditions, we invest in public offerings (including SPACs) by thoroughly analyzing IPO stocks and estimating target prices to pursue +α returns."

This content was produced with the assistance of AI translation services.