GS Retail Opens 'Woori Dongnae GS' in Metaverse MapleStory World

Implementation of a Quick Commerce Platform in Virtual Space

Our Neighborhood GS World opened in MapleStory World. (Photo by GS Retail)

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 17th that it has opened 'Our Neighborhood GS World' within Nexon's metaverse platform 'MapleStory World.'

Our Neighborhood GS World is a virtual space where users can experience GS Retail's representative brands. It aims to promote the integrated real-world application Our Neighborhood GS to Generation Z in a more fun and friendly way. GS25, GS The Fresh stores, and quick commerce platforms such as Udeal and Yogiyo have been implemented in the virtual space, along with entertaining mini-games.

Users participating in the Uchin Delivery Game become delivery person Uchin, receiving orders and experiencing the delivery process. Additionally, three types of GS25 product ideal type World Cups, conducted in a tournament format, have been prepared.

To commemorate this partnership, the two companies have planned a giveaway event. Customers who complete all four missions in Our Neighborhood GS World will receive a cute GS25 character Samgim effect shaped like a triangular kimbap as a gift. After completing the Uchin Delivery Game, entering a promotion code in the Our Neighborhood Delivery Uchin app, signing up as a new member, completing training, and performing two deliveries will earn participants 10,000 KRW deposited into their linked account.

A GS Retail official stated, “GS Retail is the first company to participate as an official map in MapleStory World,” adding, “We will do our best to secure competitiveness in the metaverse area through this partnership.”

This content was produced with the assistance of AI translation services.