Trenbe, 'Dressing Room Collection' Campaign... Over 90 'Yullub' Items Discounted

Trenbe, Dress Room Collection Campaign. Photo by Trenbe

[Asia Economy Reporter Song Seung-yoon] Luxury platform Treny announced on the 14th that it will launch the 'Treny Dressroom Collection' campaign to contribute to the activation of the luxury resale culture among the MZ (Millennial + Z generation) generation.

This campaign selects individuals who have collected luxury items based on their own tastes and preferences, providing an opportunity to reveal hidden collectibles in their wardrobes, and helps circulate the value of luxury goods by reselling them through Treny's authentic resale service.

Treny selected luxury content creator 'Yulup' as the first protagonist of this campaign. Yulup, who has over 150,000 subscribers, is loved by many subscribers for sincere product reviews and extensive luxury knowledge. Through this collaboration, Treny plans to sell about 90 luxury bags that Yulup has collected but no longer uses, at discounts of up to 88% compared to the purchase price.

The products range in condition from S+ grade, close to new, to B grade, which offers a vintage charm. Yulup plans to donate part of the sales proceeds obtained through the campaign to a welfare foundation. In addition, to commemorate the opening of the special exhibition on the 15th at 8 p.m., an event will be held where the first 100 customers will receive a 10,000 won discount coupon, and a gift event will be held giving away Yulup's self-produced product 'BLING PVC POUCH'.

A Treny official said, "Every luxury item carries not only the story at the time of purchase but also the owner's taste and values," adding, "We aim to re-examine the stories behind each cherished item and reflect on the value of luxury goods."

This content was produced with the assistance of AI translation services.