"Jayrilla, Wearing Golf Wear" Shinsegae Food Expands Character Business

Kolon FnC Collaborates with The Cart Golf to Launch Over 20 Golfwear Items for Young Golfers

[Asia Economy Reporter Eunmo Koo] Shinsegae Food announced on the 14th that its character ‘Jayrilla’ is collaborating with Kolon Industries FnC division (Kolon FnC) golf specialty online select shop ‘The Cart Golf’ to launch golf wear, marking a full-scale expansion of its character business.

Jayrilla is a compound word combining the alphabet ‘J’ and ‘rilla,’ meaning gorilla. It began its official activities last April by appearing on its official Instagram and at the home opener of the Shinsegae baseball team SSG Landers. Previously, Jayrilla attracted attention by receiving sneaker and collaboration collection clothing sponsorships from luxury brand Gucci and fashion brand Coach, and by collaborating with the American electric bicycle brand Super 73 to release a custom bike.

Shinsegae Food, which is nurturing the character, has been operating a premium bakery store called ‘Universe by Jayrilla’ in Cheongdam-dong, Seoul since last November, based on Jayrilla’s worldview as a bread lover. Jayrilla has also been featured in various brand events held at major games at Incheon SSG Landers Field, golf courses, exhibitions, and pop-up stores.

The ‘Jayrilla X The Cart Golf’ golf wear launched in collaboration with Kolon FnC includes more than 20 items such as padded vests, sweatshirts, shirts, pants, skirts, hats, and socks, featuring lightning patterns, stylish colors, and the cute Jayrilla character as design elements. The company explained that the designs and usability were enhanced to target young golfers who pursue free and trendy fashion, allowing the items to be enjoyed not only for activity during golf rounds but also as casual fashion items in everyday life.

To commemorate the launch of the golf wear, Shinsegae Food is operating a pop-up store featuring Jayrilla’s worldview on the 7th floor of Shinsegae Department Store Gangnam from today until the 23rd.

A Shinsegae Food official said, “This is part of the process of expanding the character business by continuing various cultural approaches using Jayrilla, and we have introduced trendy golf wear. We plan to nurture the cosmic hipster Jayrilla character through collaborations with various brands across different fields in the future.”

This content was produced with the assistance of AI translation services.