Kolon FnC Launches Premium Fishing Wear Brand 'Weather Monster'

[Asia Economy Reporter Eunmo Koo] Kolon Industries FNC division (Kolon FnC) announced on the 14th that it will launch a premium fishing wear brand, ‘Weather Monster’.

Kolon FnC plans to introduce Weather Monster, a premium fishing wear brand, based on the know-how of producing functional outdoor clothing carried on through Kolon Sports, and expand its outdoor domain. In particular, it aims to propose sophisticated styles targeting young anglers who value both functionality and style.

Weather Monster means offering products that can respond to any environment, including severe weather. The brand identity (B.I) is designed as a symbol combining the W and M of Weather Monster, interpreted as W for Water and M for Mountain, conveying the meaning of ‘from sea to mountain.’

The products are composed exclusively for fishing leisure. They encompass all functions necessary for fishing activities such as abrasion resistance, breathability, waterproofing, and water repellency. For the first time in Korea, fishing-specific clothing applying Gore-Tex suitable for fishing, such as wader pants (fishing pants that rise up to the chest), rocky shore felts, specialized jackets representing various fishing genres, and dedicated shoes are about to be released. Marine safety products are also being planned for fishing culture enjoyed on boats at sea. Additionally, Weather Monster plans to introduce its own lifestyle clothing line featuring trendy styles with fishing wear details by developing a fishing sportswear line.

Sustainability is also considered for functional products. Kolon FnC has produced the products with the best quality for ‘long-lasting wear’ proposed by the company. Furthermore, it is considering providing fishing-specific after-sales service as well as trade-in or secondhand sales.

To commemorate the brand launch, Weather Monster will hold a product preview pop-up exhibition at the Kolon Sports Hannam flagship store from today until the 6th of next month. Visitors can see all Weather Monster products and explore items categorized for freshwater and sea environments.

Seongcheol Park, Executive Director of Kolon FnC, said, “Fishing as a leisure activity requires accepting the unpredictable great outdoors as it is. Weather Monster was launched by applying the know-how Kolon FnC has accumulated in harmony with nature to the new domain of fishing. We hope you will experience a more specialized brand while expanding the outdoor domain.”

This content was produced with the assistance of AI translation services.