Homeplus Hosts 'Innerwear Festival'... Over 4,200 New Products on Sale

A model is looking at the 'Innerwear Festival' event products at Homeplus Mega Food Market Gangseo Branch in Deungchon-dong, Seoul. (Photo by Homeplus)

[Asia Economy Reporter Jeon Jinyoung] Homeplus announced on the 14th that it will hold an 'Innerwear Festival' offering over 4,200 new innerwear and easywear products from more than 20 brands at affordable prices until the 26th of this month.

Homeplus has strengthened its functional innerwear and easywear product lines that satisfy excellent materials, comfortable fitting, reasonable prices, and designs in line with changing trends and customer lifestyles.

To extend the golf craze to underwear, the lingerie specialist brand Vivian is also launching a functional golf bra called the 'Swing Bra.' This product improves the discomfort of regular bras rolling up or twisting during golf games and is a functional bra optimized for golf that does not twist, lift, or roll up during swings.

During the event period, Homeplus offers a 30% discount when purchasing two or more new men's and women's underwear products, Heat Plus winter innerwear, and children's character thermal underwear. Pajamas and Kakao Friends and Disney character easywear are sold at a 30% discount.

Additionally, customers purchasing innerwear brand shop products such as James Dean, Soobibian, DAB, Cheomicheomi, Ppipirong, and Moimoikkampi will also receive up to a 30% discount.

Special weekend-only sales events are also prepared. Children's underwear will be discounted by 30% for three days until the 16th, and junior underwear will be sold at a 30% discount from the 21st to the 23rd.

Kim Changgyu, head of the Homeplus Innerwear Team, said, "We planned the event six months in advance to offer good products at good prices," adding, "More than 20 brands including Vivian, Venus, Fila, James Dean, Try, and BYC are participating to present a total of over 4,200 new innerwear and easywear products with various benefits."

This content was produced with the assistance of AI translation services.