SK Stoa and Theborn Korea Sign Business Agreement... "Mutual Growth with Local Small Business Owners"

Launch of Pobangteo Spicy Braised Chicken Product

CEO Baek Jong-won of The Born Korea and CEO Yoon Seok-am of SK Stoa are taking a commemorative photo after signing a business agreement.

[Asia Economy Reporter Lim Chun-han] SK Stoa announced on the 13th that it has signed a business agreement with Theborn Korea to promote a "business initiative for the mutual growth of local small business owners."

Through this agreement, both companies plan to revitalize neighborhood commercial districts by discovering popular local restaurants and further support the TV shopping sales channels of local small business owners. Next month, they will launch the spicy braised chicken from the restaurant famous for "Pobangteo Market Hongtakjip" as the first product, and will continue to release products from other restaurants.

In the future, SK Stoa and Theborn Korea will actively carry out programs to directly revitalize local commercial districts. Theborn Korea will support small business owners by fostering popular restaurants through enhancing self-sustainability from the perspective of urban regeneration activation, while SK Stoa will engage in various activities such as ▲MD consulting support ▲TV shopping and mobile live commerce broadcast scheduling ▲integrated marketing support.

An SK Stoa official said, "The purpose of both companies to revitalize local commercial districts and coexist with small business owners aligned well, leading to this business agreement," adding, "We will fully utilize the business competitiveness of both companies to create an environment where more members of society can be happy together."

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