Yogiyo "Now Nationwide Instant Delivery for Live Commerce Products"
'Yomart Live' Pilot Service Begins
[Asia Economy Reporter Kim Cheolhyun] Now, live commerce products can be delivered instantly nationwide. Delivery app Yogiyo announced on the 13th that it has started a pilot service called 'Yomart Live.'
'Yomart Live' is a service that delivers Yomart products purchased through real-time broadcasts within the Yogiyo app to anywhere nationwide within one hour. It was introduced to provide a diverse ordering experience by combining nationwide instant grocery shopping service with live commerce.
Unlike existing live commerce, Yomart Live allows simultaneous viewing of the broadcast and completion of purchase and delivery in one go. Delivery is made within one hour from GS The Fresh stores nationwide immediately after ordering.
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Yomart Live plans to conduct test broadcasts once a week in the second half of this year. Park Woohyun, Head of New Business Division at Yogiyo, said, "Now Yomart can meet more customers and communicate in various ways through live broadcasts," adding, "We will further strengthen personalized product recommendations on Yomart Live to provide new enjoyment and convenience, and strive to present an evolving Korean-style quick commerce service."
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