Samsung C&T Gani Opens First Exclusive Store at Shinsegae Department Store Gangnam Branch

Samsung C&T 'Gani' Shinsegae Department Store Gangnam Branch Exterior View

[Asia Economy Reporter Eunmo Koo] Samsung C&T Corporation fashion division's BEAKER-operated Copenhagen fashion brand ‘GANNI’ announced on the 13th that it has opened its first standalone store in Korea at Shinsegae Department Store Gangnam Branch in Seocho-gu, Seoul.

Known for its iconic prints and unique silhouettes, the global brand GANNI was founded in 2009 in Copenhagen by creative director Ditte Reffstrup and her husband and CEO Nikolaj Reffstrup. It operates over 30 standalone stores across Europe, the United States, and Asia, alongside more than 600 retailers worldwide.

In Korea, GANNI has been operated through BEAKER since 2020, and with the opening of this first standalone store, it is expanding its domestic business by opening an additional store at Hyundai Department Store Apgujeong Branch later this month.

GANNI showcased an interior design reflecting a love for art based on Danish design. The store uses recycled materials that can be powered by renewable energy and is equipped with live content digital screens to provide the MZ generation (Millennials + Generation Z) with a differentiated brand experience in the space. In particular, it introduced the all fall/winter season collection consisting of clothing, shoes, and bags, as well as Korea-exclusive T-shirts and tote bags featuring the brand’s signature smiley print.

Song Taegun, BEAKER team leader, said, “After independently introducing GANNI’s exclusive items in Korea, we are now able to showcase a variety of items through the opening of the first standalone store,” adding, “We will continue to elegantly promote the attractive Copenhagen style and discover brands and content that the MZ generation desires.”

This content was produced with the assistance of AI translation services.