LG Electronics President Jo Joo-wan Meets Employees: "Let's Create a Brand That Excites"

Held 'CEO F.U.N Talk' to Communicate with LG Electronics Members and Discuss Brand-Related Topics

Cho Ju-wan, President of LG Electronics, is answering questions from members at the CEO F.U.N Talk. / Provided by LG Electronics

[Asia Economy Reporter Kim Pyeonghwa] Jo Joo-wan, President of LG Electronics, urged employees to create a powerful brand that excites and captivates customers. He also emphasized that members should become ambassadors of the LG brand by creating value for customers in their respective positions.

LG Electronics revealed on the 13th that President Jo recently held a 'CEO F.U.N Talk' with company members under the theme 'To Become a Brand Loved by Customers' and shared these messages. CEO F.U.N Talk is a program created by President Jo after his appointment to communicate with employees, and this was the fourth session. About 7,000 employees participated in real time.

At the event, President Jo said, “For LG Electronics to be consistently loved across generations and eras, a brand with unique value and charm must be established,” adding, “The two most important assets that must be preserved and developed for the company's future are ‘people’ and ‘brand.’” He continued, “In a situation where customer demands are increasingly diverse, building a strong brand that excites customers and makes their hearts beat is necessary.”

On the same day, LG Electronics shared with its members the brand direction as a Life's Good company that “contributes to a better life for customers and a better global environment through innovative smart life solutions.” The core values to provide LG Electronics’ brand mission of ‘Innovation for a Better Life’ to consumers were established as ▲the best quality and customer experience ▲human-centered innovation ▲warmth that brings smiles, sharing and discussing the future brand direction.

External voices related to the LG Electronics brand were also heard. The LG Electronics university student 'Design Crew,' composed of Generation Z, pointed out the need to directly inform Generation Z of LG Electronics’ values, noting that while there is a perception that LG is the go-to brand for home appliances and that their parents’ generation conveyed that LG Electronics is a good brand, direct communication with Generation Z is necessary.

Employees attending the event asked President Jo various questions. They actively shared opinions with over 3,000 real-time comments. When asked about ways to create a fandom of customers enthusiastic about LG Electronics, President Jo replied, “We will build fandom by actively communicating with communities that recognize the value of our products and are passionate through micro segmentation, expand offline experience spaces to increase customer touchpoints, and continue activities to strengthen brand experience using highly influential media such as music.”

President Jo emphasized, “A good brand has a consistent story. The stories of all members working at customer touchpoints come together to create the LG Electronics brand,” and urged, “Please become ambassadors of the LG brand who create value for customers in your respective positions.”

Meanwhile, since his appointment at the end of last year, President Jo has been conducting various events aimed at organizational culture innovation and improving work methods under the slogan ‘REINVENT LG Electronics.’ Through CEO F.U.N. Talk, he is practicing organizational culture innovation by communicating with employees.

This content was produced with the assistance of AI translation services.