Lotte Confectionery Launches 'Monthly Bapsang' Subscription Service for Ready Meals: "Don't Worry About Menu Planning"

Lotte Confectionery Monthly Table. Photo by Lotte Confectionery

[Asia Economy Reporter Song Seung-yoon] Lotte Confectionery announced on the 13th that it has launched a home meal replacement (HMR) subscription service called ‘Wolgan Bapsang’ (Monthly Table).

Wolgan Bapsang is a food curation service that helps customers decide what to eat for each meal. Subscribers receive a ‘Chefood (Shefood)’ HMR package, curated according to the season and theme, around the third Thursday of every month. The contents are kept confidential to enhance the joy of unboxing.

The subscription offers products at an average discount of 15% compared to purchasing the items individually, making it economical. The ‘Sohwakhaeng Pack’ priced at 29,800 KRW per month provides a well-rounded HMR set at a reasonable price. The ‘Mania Pack’ priced at 49,800 KRW per month adds more abundant menu options to the Sohwakhaeng Pack, allowing the whole family to enjoy a hearty meal.

Subscriptions for Wolgan Bapsang can be made through Lotte Confectionery’s official online mall, ‘Lotte Food Mall’. To celebrate the launch, a half-price payback event is held throughout October. During the event period, subscribers will receive half of their first month’s subscription fee back as L-Cash, which can be used on Lotte Food Mall.

Lotte Confectionery operates various subscription services, starting with ‘Wolgan Gwaja’ (Monthly Snacks), the first snack subscription in the confectionery industry, followed by ice cream subscription ‘Wolgan Iceu’ (Monthly Ice), and bread subscription ‘Wolgan Saengppang’ (Monthly Fresh Bread). Recently, they also launched a direct snack delivery service called ‘Gotsaeng Sanghoe’, strengthening their D2C strategy through their own mall.

A Lotte Confectionery official said, "Wolgan Bapsang is a convenient service that can reduce the daily hassle of meal preparation," adding, "We have prepared a rich selection to ensure customers always enjoy satisfying meals."

This content was produced with the assistance of AI translation services.