CU Launches Bellygom, Keroro, and Lee Kum Kee Steamed Buns... "Targeting MZ Generation"

50% Cashback When Purchasing with KB Pay

Bellygom, Keroro, and Lee Kum Kee steamed buns sold at CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chunhan] CU announced on the 13th that it will continuously introduce unique steamed buns in collaboration with various brands such as Bellygom, Keroro, and Lee Kum Kee.

Recently attracting attention with a giant sculpture exhibition and boasting 600,000 subscribers, CU is collaborating with Bellygom to launch Honey Cream Puff Steamed Bun and Honey Cream Cheese Steamed Bun. These dessert steamed buns emphasize sweet aroma and taste by filling fluffy white steamed buns, reminiscent of Bellygom's soft fur, with royal jelly honey, cream puffs, and cream cheese.

The Keroro bread lineup is expanding to include steamed buns as well. There are three types: Keroro Potato Steamed Bun, Giroro Sweet Potato Steamed Bun, and Tamama Pumpkin Steamed Bun, each randomly including one of 82 types of collectible stickers. Additionally, CU has released Char Siu King Steamed Bun and Oyster Sauce King Steamed Bun, made using oyster sauce from Lee Kum Kee and in collaboration with the Hong Kong Tourism Board and the global sauce brand Lee Kum Kee.

CU is running a promotion this month where customers who purchase any steamed buns using KB Pay will receive a 50% cashback on the payment amount.

A BGF Retail official said, "As temperatures have dropped sharply since this week and more people are feeling the arrival of winter, demand for steamed buns at convenience stores is increasing," adding, "This year, by collaborating with various brands and characters, we will lead the winter snack market trend with unique steamed buns that delight customers both visually and in taste."

This content was produced with the assistance of AI translation services.