Kimchi Displayed in the Heart of New York's Times Square: "Korean Kimchi, Now Everyone's Kimchi"

Scheduled for a total of 6,720 screenings over 4 weeks

Professor Seokyung Deok of Sungshin Women's University announced on the 12th that a video of Korea's icon "Kimchi" was displayed on a large billboard in Times Square, New York, USA.
[Image source=Yonhap News]

[Asia Economy Reporter Park Hyun-joo] A video promoting Korean kimchi was displayed on a large billboard in Times Square, New York, USA.

On the 12th, Professor Seo Kyung-duk of Sungshin Women's University announced that a promotional video titled "Korea's Kimchi, Now For Everyone" was uploaded on a large billboard in Times Square, New York. The video, which is 30 seconds long, will be shown a total of 6,720 times over four weeks starting from the 11th (local time) on the large electronic billboard of the American Eagle building in Times Square.

This video was planned by Professor Seo and produced with sponsorship from the global brand "Jongga" of Daesang. Professor Seo said, "I wanted to emphasize the authenticity of kimchi to people around the world and consistently promote Korea's status as the origin country of kimchi globally."

Last year, Professor Seo and Jongga also placed a kimchi print advertisement in the New York Times world edition. They also produced multilingual promotional videos about kimchi in various fields such as history, culture, and global aspects, featuring celebrities.

The advertisement simultaneously published on January 18th on page 5 of the A section of the New York Times Americas edition and page 5 of the International New York Times (Europe and Asia editions) was titled "Korea's Kimchi, It's for everyone." The ad explained, "The kimjang culture was registered as a UNESCO Intangible Cultural Heritage of Humanity in 2013," and "Historically, it has been passed down as Korea's representative food culture for thousands of years." It further emphasized, "Currently, it has established itself as a fermented food loved by people worldwide, and Korean kimchi has become something for everyone around the world."

This content was produced with the assistance of AI translation services.