Lotte Department Store Becomes Halloween Party Hotspot... "From Pop-up Stores to Parades"

Jeonjeom Kids Zone Decorated with Halloween Theme

Super Halloween Main Poster Photo. (Photo by Lotte Department Store)

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 13th that it will hold various events ahead of the ‘Halloween Day,’ a festival for the MZ generation (Millennials + Generation Z).

From the 14th of this month to the 2nd of next month, Lotte Department Store will transform its stores into a huge Halloween party sanctuary. In particular, they plan to create super Halloween-themed visuals in collaboration with famous British pop artist John Bergman and decorate the department store’s exterior walls, food courts, entrances, and display zones so that visitors can feel the Halloween party atmosphere everywhere.

At Jamsil Lotte World Mall, from the 18th to the 31st, there will be pop-up stores, parades, and performances. The Halloween pop-up stores will feature ‘Winnie Beanie’ and ‘Lush,’ offering Halloween-themed limited products such as jelly, chocolate, pumpkin baskets, and bath bombs. An event zone where customers can participate directly will be set up, including a balloon playground, photo box, face painting, and tattoo experiences.

A flash mob featuring actors in Halloween-themed costumes performing realistic acts will also be prepared. The parades will be held twice daily on the 22nd-23rd and 29th-30th. Costumed actors and dancers will tour the World Mall area, presenting parades and dance performances. After the performances, there will be photo time with customers.

The kids’ zones in all department stores will be decorated with Halloween themes from the 21st to the 31st, and major stores will offer Halloween events for child customers. Jamsil, Bundang, Dongtan, and Incheon branches will hold Halloween flea markets selling Halloween costumes, supplies, and balloons.

A Lotte Department Store official said, “Halloween Day is being accepted as a new play culture among MZ generation customers and children, and it is gaining attention as a major event in the distribution industry. We have prepared not only various events but also product discount promotions to provide a satisfying shopping experience for customers visiting the department store.”

This content was produced with the assistance of AI translation services.