KB Insurance Launches 'KB Direct Naemamdaro Cancer Insurance' Allowing Customized Coverage Selection
[Asia Economy Reporter Changhwan Lee] KB Insurance Direct announced on the 12th the launch of ‘KB Direct Naemamdaero Cancer Insurance,’ which allows customers to choose cancer diagnosis coverage for each body part with reasonable premiums.
‘KB Direct Naemamdaero Cancer Insurance’ is a DIY (Do It Yourself) type insurance where customers can select and subscribe to cancer diagnosis benefits and body part-specific cancer diagnosis coverage, which are the basic coverages of existing cancer insurance.
This product provides up to KRW 60 million coverage for the basic cancer insurance benefit, ‘general cancer diagnosis benefit,’ and up to KRW 3 million coverage for ‘similar cancer diagnosis benefits’ covering thyroid cancer, other skin cancers, carcinoma in situ, and borderline tumors.
It is also characterized by newly added detailed coverage for each body part. In addition to the basic cancer diagnosis coverage, customers can additionally select coverage for body parts with high subscription demand due to family history and cancers with high incidence rates, receiving up to KRW 10 million additional cancer diagnosis coverage.
Detailed explanatory information is provided for each coverage to enhance customers’ understanding of cancer insurance. Complex cancer treatment coverages are organized into packages such as cancer surgery costs, chemotherapy costs, and cancer hospitalization/outpatient daily allowances, making it easier for customers to select the coverages that were previously difficult to understand.
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Park Youngsik, Head of KB Insurance Direct Division, said, “Reflecting recent trends where customer demands are becoming more segmented and practical coverage is desired, we have launched a DIY-type cancer insurance product that allows customers to directly design cancer coverage by body part, making the coverage intuitive and simple.”
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