Lina Life Insurance Conducts 'Hearo' Campaign Targeting Telemarketers

[Asia Economy Reporter Changhwan Lee] LINA Life Insurance announced on the 11th that it will conduct the 'Hearo Campaign' to show respect for its telemarketers (TMRs).

The 'Hearo Campaign' was prepared to convey appreciation to LINA Life's TMRs who listen to customers' voices and work together to protect the future.

Hearo is a coined word combining HEAR, meaning 'to listen,' and HERO, meaning 'protagonist.' It emphasizes the value of attentive listening to customers and signifies that TMRs are the protagonists leading LINA Life.

The campaign introduces six telemarketers, each with their own story.

The protagonists are △ the TMR with the largest customer base of 19,427 △ the three siblings working together as TMRs △ the TMR with the longest tenure of 23 years △ the TMR with the highest coverage record of 10.5 billion KRW △ the oldest TMR at age 72 △ and the youngest TMR at age 22.

A LINA Life official said, “Since the company first implemented telemarketing in the industry in 1995 and reached its current position, there have been countless efforts by TMRs. We hope this campaign allows TMRs to feel greater pride and fulfillment.”

This content was produced with the assistance of AI translation services.