"My Number Privacy Concerns"… KT Surpasses 230,000 Dual Product Subscribers

Dual Number Ads Also Surpass 17 Million Views

[Asia Economy Reporter Cha Min-young] KT announced on the 11th that the number of customers subscribed to its dual products has exceeded 230,000. This is more than double the cumulative number of 'Two Number Service' subscribers as of the end of 2021.

In September, among all new wireless service activations at KT, customers who subscribed to the dual products 'Dual Number' and 'Dual Number Lite' accounted for more than 30% of the total. Among all devices capable of using eSIM, 10% of customers chose the dual number service utilizing eSIM.

KT stated that stimulating customer demand for dual numbers in an environment where dual SIM became possible was a key factor. Among dual product subscribers, 25% subscribed to Dual Number or Dual Number Lite regardless of device replacement.

KT's Dual Number advertisement, presented in the form of episodes highlighting the convenience of using a dual number in situations where it is awkward to disclose one's real number, such as in secondhand transactions or parking, has surpassed 17 million views on YouTube.

Looking at users by age group, the younger generation shows strong support. KT explained that 50% of all dual product subscribers are in their 20s and 30s, a generation of young professionals who want to separate daily life and work or enjoy diverse preferences, and that the dual products meet the needs of this generation.

KT expects to reach 500,000 customers within the year, supported by events such as the recent launch of the iPhone 14 series.

Goo Gang-bon, Executive Director of KT's Customer Business Division, said, “We anticipated and prepared for customers' needs to use two numbers on one phone, and we are receiving positive responses from customers. For those who need two numbers for different purposes, we hope you enjoy Dual Number conveniently and freely.”

This content was produced with the assistance of AI translation services.