"Opportunity to Quadruple Sales" Gmarket·Auction Recruit Sellers for 'Big Smile Day'

Gmarket·Auction, Recruiting Sellers for Big Smile Day. (Photo by Gmarket·Auction)

[Asia Economy Reporter Jeon Jinyoung] Gmarket and Auction announced on the 11th that they are recruiting sellers to participate in the year-round biggest shopping festival, ‘Big Smile Day,’ until the 23rd of this month. The event will be held for 12 days from the 31st of this month to the 11th of next month.

Sellers who wish to participate in Big Smile Day can apply by accessing ‘ESM+,’ the sales management site of Gmarket and Auction, and filling out the participation application form. Anyone who has a business registration certificate and has joined ESM+ and is active as a Gmarket or Auction seller as of the 6th of this month can participate.

An ‘advertising support program’ to help increase sellers’ sales is also offered. New sellers can experience the highly efficient personalized advertising product, AI Sales-Up Ads, free of charge for 7 days through the ‘AI Sales-Up New Advertiser Free Trial Program.’ Additionally, 200,000 KRW worth of ‘click-type (CPC) e-money’ usable for ‘Power Click Ads’ is provided. Any seller who is using Power Click Ads on Gmarket and Auction for the first time or has stopped using them for more than 6 months can apply to receive e-money.

Marking its 10th edition, Big Smile Day is the largest shopping event held twice a year in May and November by Gmarket and Auction. It has established itself as the biggest e-commerce shopping festival attracting not only consumers but also sellers by offering products from big brand companies as well as small and medium sellers who have just started online sales with exceptional benefits. In particular, since May, it has achieved record-breaking results by expanding its scale in partnership with the Shinsegae Group. In fact, the number of customers visiting Gmarket and Auction to purchase products during the May Big Smile Day increased by 35% compared to usual. The sales of participating sellers also increased more than fourfold on average.

Lee Taekcheon, Head of Sales Division at Gmarket, said, “We are preparing a large-scale event to mark the 10th Big Smile Day,” and added, “Since about 30,000 sellers participated in the last event and made it a turning point to increase sales performance, we hope many sellers will participate in this Big Smile Day and continue the success story together.”

This content was produced with the assistance of AI translation services.