Jungnang-gu 'Sangbong Meokja Street' Specialized District Development

[Seoul District News] Jungnang-gu Bongujae-ro 33-gil Area Developed as 'Sangbong Food Alley' Specialty Street & Pedestrian Convenience Enhanced by Sidewalk Expansion and Signboard Replacement & Symbolic Street Identity Created with BI-Reflecting Sculptures & Completion Ceremony Held on 13th at Sangbong Food Alley Entrance with Merchants and Residents

[Asia Economy Reporter Park Jong-il] The ‘Sangbong Food Alley’ in the area of Bongujaero 33-gil, Sangbong-dong, Jungnang-gu (Mayor Ryu Gyeong-gi) has been reborn as a specialized street.

Sangbong Food Alley is a representative street densely packed with restaurants in the district, attracting a large number of pedestrians. However, the narrow and old sidewalks made walking inconvenient, and the worn-out signboards and utility poles spoiled the urban aesthetics, leading to strong demands from residents for improvements. Therefore, there was a need to improve the environment and revitalize the commercial district.

The district reflected the opinions of the merchants’ association and residents and has been promoting the creation of a specialized street about 680 meters long since 2018. Finally, a completion ceremony will be held on the 13th. The old road was refurbished, and along with the underground wiring project, old signboards and security lights were replaced to improve the street’s appearance.

Efforts were also made to give symbolic meaning to the street to revitalize the commercial district. A BI (Brand Identity) was established, and sculptures such as a media canvas were installed. The BI uses the initial consonants of Sangbong-dong: ‘ㅅ’ symbolizes people and Sangbong, ‘ㅂ’ represents a napkin, and ‘ㄷ’ depicts people having a conversation, conveying the meaning of enjoying various foods and the joy of communication.

Utilizing empty spaces, a plaza-type community space was created that can be used for meetings, busking performances, flea markets, and more. A photo zone is also prepared where visitors can take commemorative photos.

Ryu Gyeong-gi, Mayor of Jungnang-gu, said, “Thanks to the active cooperation and interest of the residents, the Sangbong Food Alley specialized street has finally been created. As the street becomes cleaner and more beautiful, I hope the nearby commercial districts regain vitality and become a positive energy for regional economic development.” He added, “We will continue to take good care of and develop various parts of the region to create attractive destinations that people want to visit and do our best to revitalize the local economy.”

The completion ceremony for the Sangbong Food Alley specialized street will be held at 4 p.m. on the 13th at the entrance of Sangbong Food Alley. Performances of haegeum and folk songs by Jungnang artists are also scheduled, promising a richer viewing experience.

This content was produced with the assistance of AI translation services.