OB Beer 'Cass 0.0', No-Alcohol Beverage Market Share No.1

August Non-Alcoholic Beverage Offline Home Market Share at 29.7%, Ranking No.1 Brand

[Asia Economy Reporter Eunmo Koo] OB Beer’s ‘Cass 0.0’ has become the number one non-alcoholic beverage in the home market just 1 year and 10 months after its launch.

According to market research firm Nielsen Korea on the 9th, Cass 0.0 recorded a market share of 29.7% in the non-alcoholic beverage home market in August, ranking first. This is the first time it has taken the top spot since its launch in October 2020. Cass 0.0 is rapidly expanding its market share, with offline home market sales in the first half of this year growing 78% compared to the same period last year.

Cass 0.0 is a non-alcoholic beverage that faithfully reproduces the original taste and flavor of beer. Unlike existing non-alcoholic beverages, which add hops and aroma to malt extract without fermentation, Cass 0.0 uses the same ingredients as regular beer and undergoes the same fermentation and maturation process. In the final filtration stage, alcohol is extracted through a ‘smart separation method,’ resulting in an alcohol content of less than 0.05%, while preserving the original beer’s unique crisp and refreshing taste and flavor.

Additionally, OB Beer is expanding consumer choices for non-alcoholic beverages in Korea by offering ‘Budweiser Zero’ and ‘Hoegaarden Zero’ under the imported beer brands Budweiser and Hoegaarden, respectively, alongside Cass 0.0.

An OB Beer official stated, “It aligns with recent consumer trends that prefer light drinking occasions over heavy drinking and have a high interest in health, so we expect it to continue to be loved, especially among young consumers.”

This content was produced with the assistance of AI translation services.