Yeouido Fireworks Festival and More Autumn Outings... Food Service Industry Targets Outing Customers

Domino's Wild Wild West Steak Pizza.

[Asia Economy Reporter Moon Hyewon] As autumn begins, the number of outdoor activity enthusiasts is increasing.

According to Gmarket on the 9th, an analysis of domestic accommodation and camping product sales from the 1st to the 26th of last month revealed a noticeable increase in sales of products needed for camping and picnics, such as outdoor heaters (202%), outdoor chairs (55%), and outdoor tables (23%).

In particular, since the outdoor mask mandate was lifted on the 26th, and with the Yeouido Fireworks Festival being held for the first time in three years due to COVID-19, outdoor festivals are being held one after another, raising expectations for demand from outing customers in the food service industry. They are targeting autumn outing customers by promoting packaged and delivery foods that can be enjoyed by groups outdoors.

Domino's Pizza recently introduced the Wild Wild West Steak Pizza, which uses grilled steak seasoned with the kind of beef that cowboys in the western United States enjoyed, quickly grilled over high heat. This menu features the most beef steak toppings among Domino's pizza products and maximizes the steak's flavor through savory butter and rich cowboy butter cheese sauce.

Kyochon Chicken's Black Secret Combo, launched last month, boasts a deep flavor with Korean-style interpretations of five-spice ingredients such as star anise, cinnamon, fennel, clove, and Sichuan pepper, combined with seasoned soy sauce, black sesame, and Cheongyang chili peppers.

There are also hamburgers for those who want to eat more conveniently and heartily outdoors. Mom's Touch's Vegetable Tongtong Chicken Burger features a juicy whole chicken thigh patty called ‘Ssaipaty’ combined with a plump and crispy vegetable fried patty, offering a new harmony of chicken thigh meat and vegetables unlike before. The vegetable fried patty uses 100% domestically grown sweet potatoes, potatoes, carrots, onions, and crown daisy, delivering not only the natural taste of vegetables but also nutrition.

School Food has targeted consumers' tastes with bite-sized gimbap called ‘Mari.’ Mari is characterized by being made with four or fewer ingredients to maximize the flavor of the ingredients themselves. Additionally, its convenient size for easy outdoor snacking and good compatibility with other foods make it perfect as an outing menu to order multiple dishes and share. With 14 different varieties to choose from according to preference, including the ‘Mozzarella Spam Egg Mari,’ which features salty spam wrapped in mozzarella cheese and egg batter; the ‘Spanish Squid Ink Mari,’ made with rice mixed with premium Spanish squid ink and squid meat; and the ‘Toktok Flying Fish Roe Mari,’ which has a clean and fresh taste with sesame rice, flying fish roe, and radish sprouts.

An industry insider said, “As the COVID-19 situation stabilizes and the outdoor mask mandate is lifted, consumers' outdoor activities are increasing even more. Especially this autumn, with various festivals and outdoor events being held, the food industry’s targeting of outing customers is expected to continue.”

This content was produced with the assistance of AI translation services.