Lotte Hi-Mart Opens Permanent Discount Store Sinjeong Branch... "Discount Sales on Overstocks and Display Items"

Up to 40% Discount on Small and Medium Home Appliances

Lotte Hi-Mart Sinjeong Branch Store Exterior. (Photo by Lotte Hi-Mart)

[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 7th that it will open Sinjeong Branch, a new concept store with a permanent discount format, in Nam-gu, Ulsan.

At this store, regular products, discontinued and clearance items, as well as simple display products from nearby stores are all gathered in one place. Large home appliances such as TVs, dryers, and kimchi refrigerators are sold at promotional prices up to 35% cheaper. Small and medium-sized home appliances such as robot vacuum cleaners, electric rice cookers, and air fryers are discounted up to 40%.

Sinjeong Branch is a four-story store with an area of 1,204㎡ (approximately 364 pyeong). Among the total 2,300 types of home appliances, discontinued, clearance, and display products account for about 40%. The first floor displays discontinued promotional products. The second floor is arranged mainly with IT appliances such as mobile phones and PCs, PC accessories, and audio devices. The third floor features kitchen and household appliances. The fourth floor is dedicated to large home appliances such as TVs, washing machines, and dryers.

A Lotte Hi-Mart official said, “When you visit Sinjeong Branch, it is convenient to compare new and old models directly and purchase high-priced home appliances at reasonable prices,” adding, “We will continue to strive to create stores that meet consumer demand.”

This content was produced with the assistance of AI translation services.