Emart24's Meal Kit Event of the Month... "Popular Products at Half Price"

Get a 2,000 KRW Gift Certificate When You Pre-Order on the App

A customer is purchasing a meal kit product at the convenience store Emart24. (Photo by Emart24)

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 6th that it will hold the ‘Meal Kit of the Month’ event every month, offering seasonally appropriate products at discounted prices.

In this event, customers can purchase four popular meal kits at half price when paying with the event card. The eligible products include Peacock Ribuk Bang Sundae Jeongol, Peacock Mille-feuille Nabe, Peacock Don Mahawk Steak, and Fresh Easy Hororok Rose Tteokbokki.

They are operating the first-ever meal kit catalog in the industry. Considering the difficulty of selling all types of meal kits in stores, they created a catalog printed with images and barcodes of 44 products including refrigerated and frozen types of Korean, Western, Asian, snack, and late-night foods, allowing customers to place reservation orders for their desired convenience foods on-site.

Through the Emart24 application (app), customers can also pre-order five types of meal kits. All customers who make a reservation purchase will receive one Emart24 mobile gift certificate worth 2,000 won per purchase quantity as a gift.

Emart24 increased the number of meal kit products from 15 last year to 44 this year. Sales of home meal replacements have steadily increased by 15% in 2020, 23% in 2021, and 34% from January to September 2022 compared to the previous year.

An Emart24 official said, “Due to rising prices, the burden of dining out has increased, so more customers are expected to purchase convenience foods at convenience stores,” adding, “We plan to continue the Meal Kit of the Month event so that customers can purchase various products economically and it can also help increase franchise store sales.”

This content was produced with the assistance of AI translation services.