HiteJinro Launches 'Terra X Up Up' Collaboration Goods

'Tera X Up Up' collaboration goods. Photo by HiteJinro

[Asia Economy Reporter Song Seung-yoon] HiteJinro announced on the 5th that it will release 'Terra X EopEop' goods in collaboration with the popular electronic device accessory brand 'EopEop'.

The Terra X EopEop goods being introduced this time include a total of four items: iPad pouch, AirPods pouch, phone case, and Apple Pencil case. In line with Terra's clean brand value, the pouches use the eco-friendly material 'Tyvek' and feature the character 'Kuni,' which embodies EopEop's eco-friendly worldview. EopEop's main character Kobi was harmoniously adapted and developed with the Terra brand, incorporating the design inspired by Terra's beer foam.

Terra X EopEop goods can be purchased at EopEop offline stores nationwide and the official online mall, as well as on Musinsa, 10x10, Ably, and KakaoTalk Gift.

A HiteJinro official said, "We collaborated with EopEop reflecting the consumption trends of the MZ (Millennial + Generation Z) generation, who are familiar with the digital environment," adding, "We plan to continue various marketing activities that can satisfy consumers' needs."

This content was produced with the assistance of AI translation services.